CHEESE GROMIT: Aardman and Fictioneers release the ‘Big Fix Up’ app
'Wallace & Gromit: The Big Fix Up' is a new month-long augmented Wallace & Gromit story that will bring the iconic duo alive in an entirely new way.
This new and exciting app challenges players to 'fix up' the city of Bristol on a new 'business venture'.
The interactive experience was due to take place at a range of locations in Bristol, where Aardman is based last autumn but due to the pandemic fans can now enjoy the immersive story telling app at home.
It creates a narrative-driven experience, taking the user through AR gameplay, CG animations, in-character phone calls, extended reality (XR) portals, and comic strips.
Aardman describes the experience as "Rich and multi-layered, realised through innovation and technology".
Richard Saggers, Chief Operating Officer, Fictioneers said: “We are incredibly proud of The Big Fix Up, which will be the first immersive adventure from our new venture Fictioneers.
"It’s been an amazing collaboration among the three partners Potato, Tiny Rebel Games and Sugar Creative, and of course the wonderful team at Aardman.
"It’s truly groundbreaking work which demonstrates the huge opportunity to evolve the ways stories are told.
"Above all it’s a great example of what a diverse, multi-disciplinary team of creative talents can achieve together.”
Merlin Crossingham, Creative Director of Wallace & Gromit at Aardman said:
“ Wallace & Gromit have innovation, gadgets, and technology at the comedic heart of their world.
"Working with Fictioneers to create The Big Fix Up has been a perfect fit, allowing us to bring the duo’s fantastic fictional contraptions right into our audiences homes using the latest real technology.”
Scott Ewings, Venture Lead at Potato and co-founder of Fictioneers, said:
“We are really excited to launch The Big Fix Up, the first release from our new Fictioneers studio.
"We believe it’s a first-of-its-kind experience, part of our vision to harness multiple technologies, media types and formats to tell enhanced, collaborative and immersive stories in real time.
"To do this, we have developed a software platform, the MUST Platform, to enable creative teams to design real-time stories, timelines and activities and then integrate a variety of transmedia to support those stories.
"With The Big Fix Up, we have created a new, rich and multi-layered experience, where, for the first time ever, YOU can become part of Wallace & Gromit’s story.
"This will be the first of many releases using the Fictioneers platform.”
‘The Big Fix Up” is voiced by award-winning British actors Miriam Margolyes and Jim Carter, along with Isy Suttie, Grace Ahmed, Joe Sugg and Ben Whitehead as Wallace.
The App is available to download now!
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