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ILLUMINATED SIGNS: Bridgwater nightclub new signs

ILLUMINATED SIGNS: Bridgwater nightclub new signs

Image: LDRS

A Somerset nightclub will be able to advertise its forthcoming events more brightly after plans were approved.

The Palace Nightclub lies on Penel Orlieu in Bridgwater town centre, a short distance from the Northgate regeneration site.

The nightclub applied to erect new illuminated signs outside its main entrance, advertising forthcoming attractions at the venue.

Sedgemoor District Council’s development committee voted to approve the plans on Tuesday morning (August 17) after less than 15 minutes’ debate.

The plans came before the committee since the nightclub’s owner is related to a councillor – Councillor Rachael Lilley, the Conservative member for the Bridgwater Wyndham ward.

Ms Lilley does not sit on the committee, and did not make any contribution to the debate on the application.

The new LED displays will be similar in nature of the digital billboards erected onto the site of the Mercure Bridgwater Hotel, but on a much smaller scale.

Planning officer Amelia Elvé said the proposals complimented the council’s other efforts to improve the town centre’s image and “regenerate and revitalise Bridgwater”, including the Northgate scheme and the numerous projects being funded through the £22.6M town deal.

She added in her written report: “The proposed screens will improve upon the existing neon signs that are considered tired in appearance.

“The proposal will aid to regenerate the building in terms of upgrading the appearance of the venue and its appeal.

“It is considered that the development is in keeping that with town centre location and while the building is of architectural value, it should not detract from this.”

Councillor Mike Murphy (Liberal Democrat, Burnham North) raised concerns about whether the signs would be used for

He said: “Are these limited to advertising what’s on in the building, or are they going to be selling advertising space? That I would object to since it would be detrimental and create a precedent for other buildings throughout the town.”

Planning officer Dawn de Vries responded: “Signage that goes up in front of, say, a café is called an advert – it comes under those regulations.

“It’s predominantly to advertise the venue, but as an LED screen that doesn’t restrict the applicant using it for other purposes.”

After less than 15 minutes’ debate, the committee voted to approve the plans.

 

Words: Daniel Mumby, Local Democracy Reporter


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